Outsourced SDR

    Outsourced SDR Team for B2B Prospecting & Qualified Meetings

    A managed outsourced SDR function for B2B growth teams. We define the ICP, build verified prospect lists, run coordinated email, LinkedIn and phone outreach, qualify interest, log activity in your CRM and book sales-ready meetings.

    Discuss Your SDR Model

    Why Structured SDR Outsourcing Outperforms In-House Hiring

    Building an in-house SDR function requires recruiting, onboarding, tooling, management and ongoing coaching before the motion becomes repeatable. For many growth-stage companies, that creates fixed overhead before the outbound model has been fully validated.

    NLG Consulting's outsourced SDR model eliminates these variables. We deploy trained operators with established workflows, AI-enhanced prospecting tools, and proven multichannel sequences — delivering qualified commercial conversations within weeks, not months.

    Unlike traditional outsourced SDR vendors, our approach is informed by AI consulting and strategic advisory — ensuring your outbound system aligns with your GTM strategy and revenue objectives. If you are deciding between models, read our outsourced SDR vs in-house comparison.

    What's Included in Every Engagement

    • ICP Architecture: Detailed ideal customer profile — industry, company size, decision-maker roles, buying signals, and competitive landscape.
    • Prospect Intelligence: Verified contact databases built from multiple sources, enriched with intent data and AI research.
    • Multichannel Execution: Coordinated LinkedIn, email, and phone outreach with personalised sequencing.
    • CRM Integration: Full activity logging in HubSpot, Salesforce, or Pipedrive with pipeline stage definitions.
    • Performance Reporting: Weekly transparency on activity metrics, response rates, qualification ratios, and pipeline value.

    Combine with AI-powered outreach for enhanced personalization, or appointment setting for dedicated meeting booking.

    ICP
    Targeting & segmentation
    Multi-channel
    Email · LinkedIn · Phone
    CRM
    Activity & pipeline tracking
    Reporting
    Continuous optimisation

    The Outsourced SDR Process

    1

    Commercial Discovery & ICP Design

    We assess your market position, define your ideal customer profile, and map the competitive landscape to identify the highest-value outbound opportunities.

    2

    System Architecture & Messaging

    Prospect databases are built, multichannel sequences are designed, and qualification frameworks are aligned with your commercial objectives.

    3

    Outbound Activation

    Trained operators begin structured outreach across LinkedIn, email, and phone — typically within 5-7 business days of engagement start.

    4

    Iteration & Performance Optimization

    Continuous refinement based on response patterns, conversion data, and pipeline analytics. The system improves with every operating cycle.

    Designed for Growth-Stage B2B Companies

    Our outsourced SDR operations are designed for companies that need commercial momentum without the structural overhead:

    • FinTech and PropTech companies scaling commercial operations
    • SaaS businesses entering new markets or verticals
    • Founder-led companies that need pipeline without building full sales teams
    • Growth-stage businesses with deal sizes above €5,000
    • Companies that want to combine human execution with AI agent capabilities

    Outsourced SDR FAQ

    What is an outsourced SDR?

    A trained sales development operator provided by an external partner who executes structured prospecting, qualification, and meeting booking — without in-house hiring costs or management overhead.

    How does this differ from lead generation?

    Lead gen delivers contact lists. Outsourced SDR delivers qualified meetings through structured outbound execution, CRM integration, and professional qualification.

    What's included in an engagement?

    ICP definition, prospect research, multichannel outreach, CRM integration, lead qualification, meeting booking, and weekly performance reporting.

    How quickly does it generate pipeline?

    Initial qualified meetings within 2-3 weeks. Optimised commercial activity by month 2-3.

    Which industries do you serve?

    SaaS, FinTech, PropTech, and professional services — any B2B sector with deal sizes above €5,000.

    Complete Your Growth Stack

    Discover how our integrated services can help you grow faster.

    AI Lead Generation

    AI-powered prospecting that books qualified meetings on autopilot.

    Automate prospecting

    Go-To-Market Strategy

    Launch in new markets without burning cash. Proven GTM frameworks.

    Plan your expansion

    Marketing & PPC

    ROI-driven PPC campaigns across Google, Meta, LinkedIn & more.

    Boost your marketing

    Discuss Your Outbound Structure

    If you are evaluating your SDR model, outbound architecture, or commercial operating rhythm — we can assess where structured execution can improve performance.